KOM is an organic kombucha which different flavors like ginger & lemon, jasmine & hibiscus, berries, and much more.
CONCEPTS: colorful-young-playful-simple-organic-handmade-creative-vibrant
PIECES: Logo design, packaging, label, merchandising, apparel, advertisement
The color palette used is based on colors from fruits and flowers like green (nature-freshness-growth-hope) pink (calming-warm-friendship-sweet) and blue (trust-confidence- intelligence-tech-knowledge)
The typography used is bold to highlight the brand and minimal, clean to use in labels.
The design logo and look were inspired by the kombucha name (also tea mushroom) The colors are also to differentiate the kombucha flavors. The brand tone is young and playful, the same as the design and look.
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